Twitter Advertising is one of the very important pats of Social Media Advertising, Uniform Resource Locator that refers to what specific web page a browser is viewing. The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click through rate), KPI (key performance indicator) and countless others. It can also be used for business purposes with the help of Google My Business page that includes all the information about a business, An Analytics platform created by Google, which is and used for analyzing nearly every aspect of a website’s performance, Online advertising platform of Google that allows advertisers to reach customers via search and display networks. Bold. comply. A language such as HTML, CSS, JS, and PHP that is used for building a website. When you add Hashtag to a post, it will let users find that post when they search for the same topic, The top portion of a webpage that includes the logo and menu or an HTML section in the code of website that comprises the information about the site, Certain code is placed in header section to find things like Schema Markup, Adwords Code, Analytics Code, and other tools, Used for categorizing different text headings in a web page. Take a FREE Class Why should I LEARN Online? Your digital marketing strategy could make or break your business, and working with the experts can give you the edge over your competitors. What are the terms that you think I missed in this Digital Marketing Glossary? The functioning of Search Marketing is based upon the position that a site or page gets in SERPs, When a webmaster beaks Google’s guidelines then Google issues an infraction which is called a Penalty. Digital Marketing can be an intimidating field to handle if you are a newbie. – An ultimate guide to AIDA in digital marketing, Top 25 Digital Marketing Institutes in Delhi, Interview with Amit Panchal, Digital Marketing Consultant. Computerized systems that use software and tools to automatically send emails based on defined triggers and do repetitive email marketing tasks, A collection of email addresses that Email Marketers can use for channelizing targeted email marketing campaigns to the audiences who email address is comprised under that Email list, Use of email for generating leads and acquiring customers or for ensuring any other type of conversions is Email Marketing. Not long ago, when I started learning about digital marketing, I remember keeping 10 or 20 tabs on my browser open just to make sense of all the terms used in a single blog post. Search engine advertising includes PPC, PPI, and PPA while Search Engine Optimization includes On-Site and Off-Site optimization. CSS includes the rules for the presentation of HTML, CTA- Call to Action Examples-Souce-business2community, Very common term of Digital Marketing Glossary that can be defined as an element on a web page that is used for  pushing visitors towards any specific action or conversion, CTR-Click Through Rate Formula-Source-Predikkta, The ratio that tells how many times an advertisement is clicked on, compared to how many times it is shown is Click Through Rate, A web page that includes and highlights aggregate data regarding the performance of a marketing campaign or website is Dashboard. On the basis of searched keywords, Google will display the search results. They are the building blocks for your digital marketing and a very important On-Page SEO factor. Thanks for sharing. 35. It also offers an advertising program, A video sharing website that is a second most used search engine in the world. Developers build a website by using Codes. The intentions can be multiple, but when a person queries the search engine with the keyword “Electric Vehicle”, the search engine will provide the most relevant and optimized results for the searched keyword. For example, If a consumer types “buy books” in Google search box, then the keyword or key phrase is “buy books”. From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. And that means your word choices matter. Traditionally, television was not considered digital marketing, however the shift from cable television to internet streaming means that digital advertising can now be … Especially so in the universe of Digital Marketing, where everything changes at light speed. 34. money-back. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.” Ian Schafer . It is designed to help search engine crawler bots find all of the pages of a given website quite easily, A social review platform and search engine that lets users leave reviews for different businesses. 1. Spam is also used for harming competitors, An automated program that will visit or crawl your site and it is also known as a “crawler” or a “bot” is known as Spider, An identifying marker in WordPress, which is used for classifying different posts as per the keywords and topic is known as Tag. 10 Top Digital Marketing Quotes 1. An HTML element that is used for describing the specific topic related to a web page is called as Title Tag, A script that is placed in Thank You Page, Header or Footer of a website to pass the information to software tools to help them gather data, Allows advertisers to use Twitter Ads for promoting a tweet or business on Twitter users’ feeds. Yahoo and Bing ads are comprised under Yahoo Advertising and both are run via Bing Ads platform. If a website is not having proper keywords, it will not be treated as a good website. It contains a whole world of opportunities for organizations and professionals alike. As a business, it is important to operate within the boundaries of ethical and professional behaviour. assist. perform a specific task. You can use mobile, social media, content, or SEO marketing, among many others. So, how to identify this and how to proceed? Imagine. But, then people realized that Google is not using meta keywords. The websites discovered here were optimized for the keyword “buy electric vehicles” and hence ranked higher. Knowing the fact that keywords place a key role in SEO, one would love to use them in a proper way. It becomes a little overwhelming. Using keywords at these places doesn’t mean you use them excessively. This process of finding the relevant keywords for your website is known as Keyword Research. On a concluding note, I hope this overstated Digital Marketing Glossary would have helped you get an idea about different Digital Marketing Terms, their basic use and their significance in running a Digital Marketing Campaigns. The goal of businesses is to get discovered on the internet. There might be other competitors who are already ranking for some keywords. “Innovation needs to be part of your culture. It is one of the most important factors of successful SEO, An online Paid-advertising model in which advertisers pay for their ad when it is clicked. And, Google hates when your website misleads. Best-seller. This query was your “keyword” for the search engine. External links deal with web pages on other sites while internal links deal with pages on the same site, A social networking platform that connects professionals, businesses and influencers in different industries. Without any more ado, let us delve into this-, A method that permanently redirects a visitor from one web page to another web page. Enjoy! This leads to lots and lots of results that may be irrelevant to satisfy the requirement of the user. Additional information that Google Adwords ads incorporate related to reviews, pricing, address, callouts, Sitelinks, app downloads, and click-to-call are Ad Extensions, A program that is designed to run Ads on mobile devices, smartphones, and tablets. The purpose behind this is increasing ranking of both the sites, Process via which a web browser takes a user from one page to another for which user does not give any input is called as Redirect, Remarketing-source-Internet Marketing Team, A type of paid ad that lets advertisers show ads to customers who earlier visited their site but did not perform any desired action. Hence, it becomes very important to understand what are keywords in digital marketing and their importance in SEO. An alternative text that is added to HTML code for images that lets vision impaired website visitors get details of an image. Whenever you’re having a conversation about marketing, it’s common to hear people talk about a company’s “brand.” Your company’s name, how recognizable the name is and how people view it are all part of your brand. It uses certain meta tags and the various meta tags which Google understands can be found here – Meta tags which Google understands. The act of Google copying a web page into its system is Indexing, An IP (Internet Protocol) address that uniquely identifies a device that use internet for communicating over a network. What do you understand by this? Sometimes, even seasoned Digital Marketing Professionals do not know all the Digital Marketing Terms, plus, new terms get added in Digital Marketing Glossary on a regular basis. If a website ‘A’ gets incoming backlinks from websites B and C then those backlinks are votes of trust for website A and act as an SEO ranking factor, A Digital Image Ad that is placed on various websites and networks. 26. Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. YouTube Ads can also be created and run via Google Adwords platform, Search Engine owned by Yahoo and owned by Bing. –Share them in the comments. Responsive Web Designs respond to their environment. Learn to use keyword tools, analyze the search volume and competition of the keywords and select the best keywords. As digital marketing takes center stage, knowing where to draw the line can be a bit blurred. Painless. Online Marketing Keywords Search Popular Keywords in Your Industry. Having to look up every other word in a blog post was enough to make me feel overwhelmed; sometimes it made me lose confidence in my ability to learn this role. This helps the search engine in displaying more accurate results rather than what it does in case of short-tail keywords. Passion wants to make the digital marketing world more accessible to everyone, especially since our industry is often riddled with acronyms and complicated language. The most popular Banner Ad Network is channelized by Google, Bing Search Engine-Source-Brahma IT Solutions, Kochi, A web search engine that is owned by Microsoft. Because, Google has officially announced that meta keywords are not being used by it for ranking websites. This is good to start but not enough. A very useful and helpful informative blog on keywords in Digital Marketing. A metric that quantifies a user of a website who visits a site for a particular period of time is called Visitors, Another form of World Wide Web that is developed for the shift from static web pages to dynamic content along with social media and user-generated content, A seminar on the web is called as Webinar. For one, digital marketing takes a variety of forms to allow you to choose the right marketing platform for your business. You can use Java on its own while can use JavaScript only in web browsers, A scripting language that is used on web browsers for providing interactive elements to web pages which are difficult accomplish with just HTML or CSS, A phrase or word that indicates about the major theme of any web content and it can be understood as the queries or phrases that searchers type in Search Engines to get the desired search results, Percentage of how often a particular keyword is used in webpage content is called as Keyword density. So, let’s start the discussion on what is Digital Marketing. The pandemic's impact resulting from the deadly CoronaVirus has extended its roots in almost all the niches. A website design that lets all of the content of a site get shown to users accurately regardless of screen size or device. Find more similar words at … However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to your business. Therefore, I have put together this glossary of Digital Marketing Terms that you can refer back to anytime. Cinch. Simple. Long-tail keywords should be a part of your keyword strategy. 20. The words which are used to search about something on search engines are the keywords. If you’re new to the world of digital marketing, or even if you’ve been entrenched in the digital woods for a while, our industry’s lingo can be confusing. People use search engines to find about products and services. Success. 37. Digital Marketing uses different techniques to generate leads and ensure conversions of those leads, A string of hypertext transfer protocol structured text that connects web pages on the internet. When you want to search for anything on the internet, what do you do?1. Pity the enterprise whose fortunes are tied exclusively to the analog world, be it producing film, renting videos, retailing books, or selling packaged software. Having the recommended keyword density is an important SEO ranking factor, Keyword Stuffing Example-Source-SO Web Designs, Superfluous and excessive use of particular keywords in content for manipulating search engines is called as Keyword Stuffing, The destination webpage on which a user will land after clicking on a link is landing page. Allows webmaster to collect the statistical data and information about the performance of a website or marketing campaign. Between the plethora of acronyms and the seemingly arbitrary terms, it can be hard to know what the heck the folks working on your digital marketing are talking about. These terms can seem daunting if you’re new to digital marketing. Static and Dynamic are two types of IP Addresses, A programming language used to create applications that can run on different Digital device. A fancy word that surfaces across every industry. by | Apr 16, 2018 | Digital Marketing, Guest Posts. It includes paid ads on Facebook, A personal Facebook account created by a user by signing up on Facebook is Facebook Profile. Different people have different ways to search, but the concept of search remains the same. 4. This was about using the importance of keywords and using them, but how to find them? The glossary is created like a Digital Marketing Dictionary, so you can find A to Z of Digital Marketing in an alphabetical order. All kinds of Facebook Ads are run with the help of Facebook Ad Manager Account, A network of different digital channels and properties where Ads can be published, such as Search Ad Network and Display Ad Network of Google, A Google-owned program that places ads on Google Search Engines. Also, if a website is stuffed with just good keywords, without any good quality content than too the website is treated as a bad website. H1-Page Title, H2- Secondary Title, H3-Sub-header Title, H4-another Sub Header, H5-Sub-header, H6- Sub-Header, Showcases how users interact with your site graphically. 3. The HTTP 404, 404 Not Found and 404 (pronounced “four oh four”) error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the client was able to communicate with a given server, but the server could not find what was requested. This field is for validation purposes and should be left unchanged. Words to attract customers differs from place to place. Talk to you Training Counselor & Claim your Benefits!! A good combination of content, proper keywords and good website architecture can boost the SEO of a website. Experience it Before you Ignore It! Because a website or blog without quality keywords will find it very difficult to rank despite of having good topic. Long-tail keywords are detailed and specific terms which give a clearer picture of the intention of the user. Social media sites and platforms can be a bit risqué depending on the user. There are several keyword research tools like Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, etc. Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. You can calculate it by dividing the total spend by the number of conversions, for specific period of time, CPC-Copst per Click-Source-The Online Advertising Guide, The cost that an advertiser pays for a click on a Paid ad is CPC. • 3 years experience in an analyst role with 1 years experience in alcohol beverage or consumer packaged goods industry. give help; be of service. | Understanding Digital Marketing, Google BERT Update - October 2019 | Jainish Shah Blog, Interview with SEO Expert Roshan Samuel Ambler | SEO King, SEO tactics that can get you in trouble. 1. Micro-Moment The answer is NO. Ironclad. Keywords form the basis for the digital marketing campaigns and are not just restricted to Search Engine Optimization. 10 SEO Power Words that Encourage A Sense of Community Required fields are marked *. Use keywords wisely and in the right place. 9. 28. no-fuss. Full form of CSS is “Cascading Style Sheets”. 33. And yet the 35-year-old software developer has persevered. 3. Many people still get confused between keywords and meta keywords. E-Commerce classification includes B2B, B2G, B2C, C2C and C2B. BrandViews. The blog post is very well written, it really helped me a lot in understanding more about keywords. Best of Luck for future works. – All You Need To Know About Smart Speakers, What Is Digital Marketing? Each keyword in AdWords has an estimated clikc cost that varies as per the bidding for that keyword proceeds, It is “Cost per Thousand”, as in Roman numeral M represents 1,000. You want customers to think and feel something specific when they hear your company’s name. Your email address will not be published. The Display Network of Google spans around 2 million websites, DNS is Domain Name System that gives IP address a name because for internet users, remembering letter and words in website URL is easier compared to remembering numeric characters of IP, Dofollow Links-By default all the hyperlinks are dofollow- source-Tips2Secure, A hyperlink that does not have a ‘nofollow’ piece of code added to it is Dofollow hyperlink and it passes SEO equity to the destination URL that “nofollow” never do, Used for instances when portions of same text are found in two or more different places on the web. You can see the search results below. 31. Marketing on Search Engines via Paid and Un-Paid marketing channels such as PPC and SEO. Published on October 05, … Privacy. The research starts by listing down the keywords related to your domain or the keywords for which you want to rank. By doing a keyword research. Powerful marketing words that give your product a premium feel. Data Science – Saturday – 10:30 AM Full form is Hyper Text Markup Language. or even maybe he wants to repair the electric vehicle which he has. Here’s a quick guide to deciphering some commonly used terms. A section on a website that has some fields and visitors need to fill those fields to contact the website owner is Contact Form, An online media that can be read, interacted, watched and shared. 10. Satisfaction. Business & Finance. Commonly, written material is referred as Content but it can also include videos and images, The rate at which site visitors and campaign target complete the predefined goal is Conversion Rate and according to Digital Marketing Glossary PDF, by dividing the number of goal achievements by the total number of visitors, you can calculate conversion rates, CPA-Copst per Acquisition-Source-The Online Advertising Guide, A metric in paid advertising that tells about the amount of money, which is spent on acquiring a new lead or a customer. Keywords: Selecting The Right Words For Your Digital Marketing. In Italy, digital marketing is referred to as web marketing. We couldn’t find a useful, thorough and practical guide to all the digital marketing terminology we use on a daily basis that our clients might find useful – so we created one. For example, if you are selling square pizzas in Mumbai, you would love to be discovered when someone searches for “Square Pizza in Mumbai” or “Best Square Pizza in Mumbai” and so on. Advertising platform of LinkedIn is LInkedIn Advertising, Those keywords that are longer in length and match a search query with hyper-specification is known as pong tail keywords. The next step is to find out how feasible it is to rank for the keywords listed by you. It was a very nice and interesting article. SERPs are known as Search Engine Results Pages. Marketing Words and Phrases that Reduce Risk Minimizing a customer’s perception of risk will make them that much more comfortable pulling the trigger and doing business with you. Thanks for sharing such an informative blog. Out of the several attributes, the meta keywords were widely used for SEO. © Copyright 2009 - 2020 Engaging Ideas Pvt. 5. It pulls information from different data sources and showcases them in easiest possible way, An umbrella term that incorporates all kinds of online marketing activities such as SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on the web, A website that is used for categorically listing of other websites that have similar themes for example chambers of commerce (a list of businesses in one geographic area) that can be beneficial for SEO, Online Ads or advertisements on a display network that may include images, video, flash, and audio, which can be seen on blogs, news sites, social media and other places on the web, Display Network & Search Network Difference-Source-iSpionage, A network of those sites and apps that show display ads on their web pages is Display Network. UX is User Experience that tells how a user will interact with a site or App, Tells about the traffic sources that visit a site. Tech nology & Innovation. – FLAT 30% OFF on Digital Marketing Course Bing lets users enjoy search services for web, image, video, and map search product, A pay-per-click advertising platform that allows advertisers to run Ads on both the Bing and Yahoo search engines in the same very manner as Ads run on Google, When an SEO or Digital Marketer uses tactics that are unethical via some spammy tactics to rank websites then it is called as Black Hat SEO or Digital Marketing practice, Blog is a Web Page or a website that connects with users or target-audiences via fresh new content regularly to inform, attract, engage and convert visitors to that page or site, Bot automates the task that human does-Source-SlideShare. Here, Google lists the local dealers located in the vicinity. Excessive usage of keywords in web content and meta tags is known as Keyword Stuffing. An advertiser pays CPM for getting 1,000 impressions on their ad, Crawler scans websites to find new content and also for evaluating the quality of WebPages suggests Digital Marketing Glossary PDF, Conversion Rate Formula-Source-iMARK INFOTECH, A Digital Marketing Component that is responsible for optimizing the conversion rate of web pages to achieve the goal of a campaign, A document of code that updates the HTML of a website about its appearance. 2. As discussed in the image, web analytics helps marketers in deciding the effectiveness of marketing campaigns, The clickable words, which are used in a hyperlink, that act as a ranking signal to Google. Life & Entertainment. Click on a website (result) and4. So, proper keyword research should be done before finalizing the keywords and the “target keywords” must match the content and the goal of the website. In order to use keywords, you must discover the best keywords for your website or blog. It provides context about the destination site and play important role in SEO. In the USA online marketing is still a popular term. 3G – 3G or third generation is the name for the enhanced data communication services that allow video calling and rich media on mobile phones. Keywords can be used in Page Titles, Meta Descriptions, Subheadings, URLs, Content of the Page, Link Anchor Text, within descriptive alt attribute for images and so on. The process of optimizing online presence of a site, business, blog or brand via un-paid means to boost search ranking and increase traffics organically. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. Light. 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Glossary of digital marketing Dictionary, so you can also use Google search result suggestions & Google Trends the. 'S rules, commands, or SEO marketing, among many others and Off-Site.! C2C and C2B is an unethical practice and should be a bit blurred, what digital... The best keywords the ranking of websites, Any change or adjustment made to a command that. Of finding the relevant keywords for your website or blog without quality keywords will find it very difficult to despite! Got to think and feel something specific when they hear your company ’ s name operate within boundaries...